Branding campaign for a merger between two carpet companies; Patcraft and Designweave. In 2007, they were struggling brands with overlapping core competencies under parent company Shaw Industries. By merging, it became one of the top 5 carpet brands in the world.

Branding & Marketing Campaigns: Interim Web Site & Home Page Animation, Online Advertising, Social Media Strategy.

Advertising Campaign: "Life Goes On On Us"



NeoCon Campaign- introducing The New Showroom at NeoCon, in Chicago. Guerilla Marketing During Neocon.
Deliverables: Sniping Posters, Branded T-shirts & Bags, Lost-dog Posters & Dollar Stickers.



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Client: Patcraft Designweave, Shaw Industries
Agency: The Moderns