Ultrafabrics

Ultrafabrics is a simulated leather manufacturer. It delivers important environmental benefits in both production and end-use. A new brand strategy and identity design system was developed to expand market opportunity and enhance awareness. Project includes, comprehensive brand strategy, national ad campaign and multidisciplinary support deliverables produced with sustainable materials.




Branding and image strategy: "Ultra Surfaces, Ultra Relevant." Full-bleed envelopes for product promotion; and icons to identify product benefits and markets.




Patcraft Designweave, Shaw Industries

Brand strategy and identity for a merger between two carpet companies; Patcraft and Designweave. In 2007, they were struggling brands with overlapping core competencies under parent company Shaw Industries. By merging, it became one of the top 5 carpet brands in the world. Multiple advertising and marketing campaigns were created, for both the transition identity and final launch, during the branding process.


Branding campaign: Brand Strategy; Brand Catalog; Marketing Strategy and Brand Icons; Photo-shoot and Advertising Concept.




Advertising Campaign, and Gorilla Marketing at NeoCon.


NeoCon Showroom in Chicago. See more showroom photos on flickr...


Elizabeth Arden, Red Door Spas
Esolutions Skin Care Products