Storyboard for Flash Banner:


Visual Design and Style Guides:



Social Networking website for divorced women.

Producers Paul Lambert and Jonas Nielson discovered as they worked to develop the Broadway musical, First Wives Club, that there existed a large underserved demographic of divorced women. The First Wives Worlds (FWW) web site exists to address the needs of divorced women throughout the various stages of divorce.

Art Direction and Visual Design:
As part of an extensive branding campaign and online strategy, creative recommendations were presented to the client. Colorful artwork for banners, content boxes and buttons were created to make the blogging experience fun and accessible to encourage participation.

Client: First Wives World
Agency: The Moderns (2008)